Trading and Exchange-Free-Samples for Students-Myassignmenthelp

Question: Choose one of the articles found in the Article Analysis section on the course website. Explain how the situation in the article is connected to a topic in this course. For example, an article might discuss how a company is gathering or using market research. Outline what the company is reportedly doing and then relate this to the course content on market research. Your assignment could explain, based on the course content, why the company is doing this in a particular way and what the company is doing similar to, or different from, the material presented in lectures and the textbook. Answer: Trading and Exchange This very specific article has primarily focused to evaluate the importance of making effective market research before forming business strategies and policies. Business organizations have to make effective market research for getting in-depth overview about the needs and demands of customers. However, as per the market research report of Dominos the business experts have focused on fast delivery of services. With the help of secret kitchen developed with advanced technology, the service providers of Dominos can deliver pizza within less than ten minutes (Masiero and Nicolau 2012). As a result, the customers do not have to wait for a long time in receiving the services. In addition, the customers can get an effective online delivery by sitting at their own place. According to Euromonitor International, $US114 billion customers of Dominos are ordered for delivery of food services (Cherney 2017). In 2011, the numbers of customers are increased up to 45 percent. After collecting feedback from a large number of customers of Dominos it has been observed that online delivery plays one of the most significant roles for drawing the attention of an individual. As per the report from market review 33 percent of the sales of Dominos take place due to the implementation of hoe delivery services. Before making this particular business strategy Dominos has made effective market segmentation as per geographic, demographic and psychographic for gathering the opinion of target group. After collecting necessary feedback from the customers it can be analyzed that maintaining the quality of products is not the only concern for an organization. The business experts have to focus on delivery of products as well. However, the executives decided to render faster cooking oven by using the advancement of technology (Chen and Bell 2012). With the help of this faster cooking oven, the service providers can deliver pizza within ten minutes along with maintaining the superior product quality. All over Australia and New Zealand Dominos has expanded their 750 stores constituted with advanced kitchen appliances, which is planned to reach 1200 within 2025. Pizza Hut is considered as the second highest pizza operators of Australia, which occupies 10% market share all over the country. Behind grabb ing the attention of customers from various geographical boundaries, the effect of quick delivery of services is highly significant (Guo et al. 2013). After acquiring an in-depth knowledge and information from market research, it can be stated that customers do not like to wait for a long time in order to receive the services. In order to achieve business reputation and image in the food industry organizations would have to know how to maintain a balance between demand and supply of the product. Therefore, Dominos has rendered the concept of fast delivery of products within services. Reference List: Chen, J. and Bell, P.C., 2012. Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure.International Journal of Production Economics,136(1), pp.56-66. Cherney, M. 2017. Dominos 10-minute pizza aim is the new company quest.The Australian. Guo, X., Ling, L., Yang, C., Li, Z. and Liang, L., 2013. Optimal pricing strategy based on market segmentation for service products using online reservation systems: An application to hotel rooms.International Journal of Hospitality Management,35, pp.274-281. Masiero, L. and Nicolau, J.L., 2012. Tourism market segmentation based on price sensitivity: Finding similar price preferences on tourism activities.Journal of Travel Research,51(4), pp.426-435