Investigatory Project in Biology

ANTIMICROBIAL ACTIVITY OF CHILI (CAPSICUM ANNUM) EXTRACT An Investigatory Research Presented to Mrs. Presented by CHAPTER I INTRODUCTION Background of the Study . Capsicum annuum is a domesticated species of the plant genus Capsicum native to southern North America and northern South America. Chili has been a part of the human diet in the Americas since at least 7500 BC. There is archaeological evidence at sites located in southwestern Ecuador that chili peppers were domesticated more than 6000 years ago and is one of the first cultivated crops in the Central and South Americas that is self-pollinating.The plant is a perennial, but usually grown as an annual, with a densely branched stem. The plant reaches 0. 5–1. 5 m (20–60 in). The species is a source of popular sweet peppers and hot chili fruit, and numerous varieties are cultivated around the world. Despite being a single species, Capsicum annuum has many cultivars, with a variety of names. In American English it is commonly known as a chili pepper or bell pepper. Hot peppers are used in medicine as well as food in Africa.It is employed in medicine, in combination with Cinchona in intermittent and lethargic affections, and also in atonic gout, dyspepsia accompanied by flatulence, tympanitis, paralysis etc. Its most valuable application appears however to be in cynanche maligna and scarlatina maligna, used either as a gargle or administered internally. In this research, antimicrobial activity of chili will be studied. Certain bacteria and fungal species will be the focus of the experiment. Bacteria such as Staphylococcus aureus and fungi like Trichophyton rubrum Statement of the ProblemThe main problem of this study is to determine the antimicrobial activity of chili (Capsicum annum) extract. This study also intends to answer the following. 1. The effectiveness of the chili extract as an antimicrobial. 2. The response of the bacteria species to the chili extract. 3. The response of the fungal s pecies to the chili extract. Significance of the Study This study would add knowledge in the field of science. This would also be a help in further studies about plants as antimicrobial. Science students and science teachers can use this as a source for future research with regards to this study.The public would directly benefited by this study. Infections of bacteria and fungi to humans such as pimples, athlete’s foot, skin infection and diarrhea will be aided naturally. Since chili is cheap and highly available, people can easily get and make antimicrobial extract from chili. Moreover, this study may as well be use by future researchers as a resource material. Scope and Limitation of the Study This research would make use extract from chili as antimicrobial. Other natural extracts from other plants are excluded. Antimicrobial activity includes bacteria and fungal species.Bacteria species consist of Staphylococcus aureus while fungal species consist of Trichophyton rubrum. D ealing with microorganisms might be exposed for contamination. Aseptic technique should be observed. Over 2 plates of microorganisms will be prepared and a many laboratory works will be done. This might lessen the effectiveness of the research data and result due to human cause. That’s why human patience and strength should be employed to avoid incorrect result. CHAPTER II REVIEW OF RELATED LITERATURE Capsicum Annuum as PlantCapsicum annuum is a domesticated species of the plant genus Capsicum native to southern North America and northern South America. The three species C. annuum, C. frutescens and C. chinense all evolved from a single common ancestor located somewhere in the northwest Brazil – Columbia area. his species is the most common and extensively cultivated of the five domesticated capiscums. The name annuum means â€Å"annual† (from the Latin annus â€Å"year†, the plant is not an annual and in the absence of winter frosts can survive several s easons and grow into a large perennial shrub. The C. nnuum is especially productive in warm and dry climates. The single flowers are an off-white (sometimes purplish) color whilst the stem is densely branched and up to 60  centimetres (24 in) tall. When ripe, the fruit may be green, yellow or red. In American English the plant is commonly known as a chili pepper or bell pepper. Sweet peppers are very often used as a bulking agent in cheap ready made meals/take-away food as they are cheap, have a strong flavour, and are colorful. The colorful aspect of peppers increases the visual appeal of the food, making it more appetizing.Capsaicin, a chemical found in chili peppers, creates a burning sensation once ingested which can last for several hours after ingestion. In British English, the sweet varieties are called red or green peppers, and the hot varieties chillies whereas in Australian and Indian English the name capsicum is commonly used for bell peppers exclusively and chilli is o ften used to encompass the hotter varieties. Uses of Capsicum Annuum The species is a source of popular sweet peppers and hot chilis with numerous varieties cultivated all around the world.Hot peppers are used in medicine in Africa and other countries. It is employed in medicine, in combination with Cinchona in intermittent and lethargic affections, and also in atonic gout, dyspepsia accompanied by flatulence, tympanitis, paralysis etc. Its most valuable application appears however to be in cynanche maligna (acute diptheria) and scarlatina maligna (malignent Scarlet fever, used either as a gargle or administered internally. It is also considered efficacious for a wide variety of symptoms including sore throat nd fever. Microorganisms Microorganisms are very diverse; they include bacteria, fungi, archaea, and protists; microscopic plants (green algae); and animals such as plankton and the planarian. Some microbiologists also include viruses, but others consider these as non-living. M ost microorganisms are unicellular (single-celled), but this is not universal, since some multicellular organisms are microscopic, while some unicellular protists and bacteria, like Thiomargarita namibiensis, are macroscopic and visible to the naked eye.Microorganisms live in all parts of the biosphere where there is liquid water, including soil, hot springs, on the ocean floor, high in the atmosphere and deep inside rocks within the Earth's crust. Microorganisms are critical to nutrient recycling in ecosystems as they act as decomposers. As some microorganisms can fix nitrogen, they are a vital part of the nitrogen cycle, and recent studies indicate that airborne microbes may play a role in precipitation and weather.Microbes are also exploited by people in biotechnology, both in traditional food and beverage preparation, and in modern technologies based on genetic engineering. However, pathogenic microbes are harmful, since they invade and grow within other organisms, causing disea ses that kill people, other animals and plants. Antimicrobials An antimicrobial is a substance that kills or inhibits the growth of microorganisms[1] such as bacteria, fungi, or protozoans. Antimicrobial drugs either kill microbes (microbiocidal) or prevent the growth of microbes (microbiostatic).Disinfectants are antimicrobial substances used on non-living objects or outside the body. The history of antimicrobials begins with the observations of Pasteur and Joubert, who discovered that one type of bacteria could prevent the growth of another. They did not know at that time that the reason one bacterium failed to grow was that the other bacterium was producing an antibiotic. Technically, antibiotics are only those substances that are produced by one microorganism that kill, or prevent the growth, of another microorganism.Of course, in today's common usage, the term antibiotic is used to refer to almost any drug that attempts to rid your body of a bacterial infection. Antimicrobials include not just antibiotics, but synthetically formed compounds as well. Antimicrobial nanotechnology is a recent addition to the fight against disease causing organisms, replacing heavy metals and toxins and may some day be a viable alternative. Infections that are acquired during a hospital visit are called â€Å"hospital acquired infections† or nosocomial infections.Similarly, when the infectious disease is picked up in the non-hospital setting it is considered â€Å"community acquired†. Natural Antimicrobials Many these plants have been investigated scientifically for antimicrobial activity, and a large number of plant products have been shown to inhibit the growth of pathogenic microorganisms. A number of these agents appear to have structures and modes of action that are distinct from those of the antibiotics in current use, suggesting that cross-resistance with agents already in use may be minimal.So, it is worthwhile to study plants and plant products for acti vity against resistant bacteria. Plants are rich in a wide variety of secondary metabolites, such as tannins, terpenoids, alkaloids, and flavonoids, which have been found in vitro to have antimicrobial properties. CHAPTER III METHODOLOGY Materials Chili Forceps Mortal and Pestle Bacteria culture Blender Fungal culture Cheese clothSmall circular absorbant paper Beaker Research Design In this study, the antimicrobial activity of Capsicum annum will be measured quantitatively against bacterial and fungal species.The Minimum Inhibitory Concentration (MIC) will be qualitatively determined. Plant Collection and Sampling Method Chili (Capsicum annum) plant will be obtained from the local market of Zamboanga City. Mature chili will be use having a usable size of 1/4 inch in diameter. Chili will be purchased using simple random sampling. This will be applied to all chili vendors in the market. They will be washed in sterile water and will be crushed prior to extraction. Extraction Process Th e 40g crushed chili will be blended until is reaches a smooth texture. The chili soup will be strained by a cheese cloth and extract the juice.The chili extract will be then set aside for the experiment. Bacterial and Fungal Culture The Staphylococcus aureus and Trichophyton rubrum will be used in the experiment. These microorganisms will be obtained from Department of Science and Technology (DOST). Data Gathering Procedure The MIC will be evaluated on the chili extract showing an antimicrobial activity. From the chili extract, a small circular absorbent paper will be soaked and place on the surface of the cultured microorganism. After 2 days. Result will be observed. The zone of inhibition

Southern Comfort

SO-199-01 Southern Comfort How did the movie made me feel? It was a warm feeling. The first ten minutes of the video showed this close knit family eating outside and that alone I admired. And I when I found out that his connection to his â€Å"chosen family† was so strong to come to his aid when he woke up in a pool of his own blood I began to admire the family even more. I assumed that that the life of a transgender person was hard. That was a given because it is human nature to fear or to hate what people do not understand. But I general broad scope of how hard it was. I never thought a trans-person could be denied service from a doctor.The film challenged me to really think about the social constructs that society built around the term man and woman. I still find it hard to see differently because I feel it is engrained into me to think otherwise. And honestly, the more think about it the more frustrating it is because each day I discover subtle things like blue blankets an d pink blankets for newborn boys and girls respectively that I never thought about. Which cause me to think ask a friend what exactly is a woman and man? A friend, replies with woman are capable of having children and then I responded by saying females can produce offspring.Manny and I couldn’t come to a clear a definition for the term â€Å"woman† or â€Å"man†. I liked how Robert stated it not between your legs that define you, but how you feel in your head and heart. I noticed that Robert’s son mixed his pronouns when he was talking about him. I also had trouble with keeping the pronouns correct, not during the movie but writing my reflection. I liked the movie overall because I believe the message was to let people know that it is up to us, as individuals, to be more open to the idea that our bodies do not label us as men or women. Our thoughts and our feelings do that.

Mollie Bentley â€Rowe Essay

To what extent did Russia undergo economic and political reform in the years 1906 – 1914? Russia underwent economic and political reform to a limited extent. Although Peter Stolypin was pushing for reform, he was undermined by the mindsets of peasants and the fundamental law. From the years 1906 – 1914, Peter Stolypin was pushing to de – revolutionise the peasantry and put into place economic reform, and there is evidence of this working. During these years large amounts of agricultural reform were set in motion. In 1906 45.9 million tonnes of agricultural production was produced, by 1913 this had grown significantly to 61.7 million tonnes. The massive change in the amount of product shows that agricultural and therefore economic reform had taken place. Farmers, at this time, had also started paying higher taxes, which is sign of higher income, again strengthening this idea of economic reform occurring. Stolypin, however successful he was in his endeavours, was pushing fiercely for a more independent and de-revolutionised peasantry. During November 1906, huge action was taken to change the way the peasants lived. They were freed from the constraints of commune control and land banks were set up to give money to those peasants who chose to leave. Many were also encouraged to move to Siberia, all of these reforms were starting to lay a foundation for a more independent peasantry. Economic reform was being pursued desperately by members of the government such as Stolypin, this can been seen by the copious amount of law, for example peasants leaving commune control, being put into place. The fact these laws were coming about shows that Russia was undergoing economic reform to some extent during this period, whether it was successful or not. Much like economic reform, during this time frame, the government also showed signs that they were undergoing change. The fundamental law of 1906 shows that political reform was definitely taking place, as it established Russia’s first form of democracy and created the national parliament. The  decisions of the Dumas reveal that there was an extent of change occurring within politics; they made reforms against capital punishment and a reform for famine relief. The third Duma also replaced land captains, created health and accident insurance as well as installing reform to the army and the navy. These polices mean that change was taking place as before 1906 it was barbaric to even suggest the idea of democracy in Russia. These changes show that the political side of Russia was undergoing reform to some extent. As previously stated, there was a clear sign that economic reform was trying to be put into action, but because of peasant attitudes towards these ideas, Russia could only undergo reform to a limited extent. An attempt was made to modernise Russia farming technique from the almost archaic method of strip farming, however only 10% of Russian peasants actually took on board this reform and changed to a new method. The peasants were too stuck in their ways to change which hindered the amount of agricultural and therefore economic reform Russia could go through. Because of the peasants even the ministry of agriculture had started to lose faith in the reforms by 1913. There was also a distinct lack in reform towards the natural side of Russia, with it more going backwards than forwards. For example, strikes from the ministry of trade and industry rose from 24 in 1911 to 2401 in 1914. This coupled with the mass slaughter of gold mine workers in 1912 (Lena Goldfields), highlights that the exact opposite of reform was happening and Russia was receding to events more like bloody Sunday than heading towards a new modernised country. This huge leap backwards means that there was little economic reform taking place and Russia was only undergoing it to a limited extent. Although the Dumas showed signs of reform in political Russia, there was still a heavy autocratic rule on the new democracy, which limited the extent that Russia was allowed to undergo changes. The fundamental law, while being a step forward for political reform, also limited the extent to which it could be taken. It created a parliament compromised of an upper and lower house. The upper house was mainly chosen by the Tsar and consisted of aristocratic tsarist followers; it also had the ability to overrule the democratically elected lower house. This meant that the only laws to be  passed would be in the Tsar’s best interests, severely restricting any reform that might take place. The fundamental law also stated that the Tsar had supreme autocratic power; the law hadn’t changed the positioned of dictator he had held previously. The fundamental law only served as a trick so the middle classes thought they were getting reform. The first Duma lasted 73 days, made 391 requested of which 2 were passed. The difference in the request passed and the requests made shows that very little political reform actually took place. By the 3rd Duma, the voting franchise had been restricted so only the wealthy could vote, this Duma consisted of member the Tsar felt were right, they also had little reform and were know as the ‘Duma lords and lackeys’. A restricted voting franchise erases all the concepts of democracy, which makes it very hard for political reform to take place. It was the fundamental law which gave the Tsar the same autocratic power that he’d had previously that restricted the amount of change that could happen, and meant Russia only underwent political reform to an extremely limited extent. In conclusion, in the years 1906-1914 Russia underwent political and economic reform to a limited extent. This is because peasants refused to change ideas, but there was still some evidence of agricultural produce improving, and while industry went on more frequent strikes, the farmers paying higher taxes shows that there were small changes in Russia’s economy. The fundamental law also became a hindrance to any reform that could take place politically and definitely limited the extent that Russia could undergo reform, however there were still some laws passed and the creation of a national parliament in the first place is a massive change, which meant although it was limited, some reform still happened.

B-cell Cancer and Different Stages of B-lymphocyte Development Essay

B-cell Cancer and Different Stages of B-lymphocyte Development - Essay Example At any point in the body, millions of B cells are circulating in the blood and lymph (the fluid and protein that has been squeezed out of the blood i.e. blood plasma) but are not producing antibodies. Once the B cell encounters its corresponding antigen and receives an additional signal from a helper T cell, it can further make a distinction into two types; plasma b-cells and memory b-cells. "In humans, the development of B cells in the bone marrow is initiated by the assembly of genes for the variable regions of the heavy and light chains of antibodies in B-cell progenitors, mediated by a process called V(D)J recombination. In this process, the DNA located between the rearranging gene elements is deleted from the chromosome (or sometimes inverted)." (NEJM -- Cellular Origin of Human B-Cell Lymphomas) The argument that is going to be presented in this essay revolves around the premise that each type of B-cell cancer reflects a different stage of B-lymphocyte development. It is therefore central to understanding of this essay that the relation between types of B-cell cancer and stages of B-lymphocyte be established. As discussed above, the B cell enters into differentiation and directly become one of the two types of cell. However, B-cells can also go through an intermediate differentiation step - the germinal centre reaction where the B cell will hyper mutate the variable region of the antibody and possibly class switch. How Cancer Begins In any type of cell, the genetic code can produce abnormal types and amounts of proteins if it gets damaged and altered. This leads to abnormal behaviour of the cell and it continue dividing and stays alive contrary to normal instructions to rest or die. The first cell to turn to abnormal growth control is known as the cell of origin. When it divides, the new cells inherit the same genetic behaviour of the cell of origin. Thus, the descendants are clones of this cell. This entails the beginning of cancer where cancer cells are growing with abnormal proportions and have growth and survival advantages over normal cells since they refute the normal genetic code. These cells may eventually form lumps called tumours. Lymphoma The cancer which affects the lymphocyte type of cells is known as lymphoma. The b-cell in particular originates and differentiates in the bone marrow and around 85% of the lymphomas are of b-cell origin. "New findings about lymphoma made in the past two years by Dr. Dalla-Favera's lab have shown that the cancers develop with a mechanism unique to B cells, but that they are also vulnerable to some new experimental drugs". Other forms of lymphocytes comprise of the t-cell, which originates in the bone marrow but differentiate in thymus gland. A third kind of lymphocyte is of natural killer cells which are specialized in killing foreign threats and alerting other immune systems of such possible threats. The different types of lymphoma are determined according to what type of lymphocyte has become cancerous, and the stage of development. "Lymphoma is not one cancer, but a name for a group of related cancers that arise when a Lymphocyte (a blood cell) becomes malignant.The normal function of lymphocytes is to defend the body against pathogens

File Essay Example | Topics and Well Written Essays - 1750 words - 1

File - Essay Example For a long time, those who supported Dreyfus had not been able to make any objections but the publication of Zola’s article gave them the much needed boost to challenge the affair. The emergence of two opposing camps definitely had a great impact on the Third Republic. It is rather hard to determine when the Dreyfusard camp came into existence. The truth is that a large section of public opinion, together with a large section of intellectuals, politicians, journalists and writers were sure that Dreyfus was guilty by the time his trial came into an end in 1894. If anything, the court had declared him guilty and the newspapers had broadcasted this guilty sentence. Even though individuals such as Zola were dismayed by the anti-Semitism direction that the trial had taken in dying years of 1894, no one came out publicly to challenge the outcome of the sentence. In addition to this, from the moment that Dreyfus had been arrested, a very small number of individuals were convinced of his innocence. After the conviction, several individuals led by Edgar Demange, a criminal lawyer soon began to see the conviction as a case of racial profiling. Upon the passage of the guilty verdict, Demange held a press conference where he declared that the incarceration wa s a judicial mistake. On the other hand, the anti-Dreyfusard’s were the individuals who were convinced that Dreyfus was guilty of the charges brought against him and was therefore fit to be in prison. For the Dreyfusard’s, their main issue at the beginning of the affair was calling for a revision of the issue. At first, revisionism only meant for the review of Dreyfus sentence but with the passage of time it generated into a larger fight against anti-Semitism, militarism, nationalism, and conservatism. In later years, revision turned into a call for the change in ideology. As the movement grew, Dreyfusard’s started addressing the issue of French anti-Semitism that had not been

Sustainability and Transational Business Ethics Essay

Sustainability and Transational Business Ethics - Essay Example As a matter of fact, it is as a direct result of global concern over enhanced pollution that this term is becoming more and more relevant. (1) In fact, it was the US and the UK, with their norms of environmentalism, who were the pioneers, with regard to adherence to principles of sustainable development. This term (sustainable development) emphatically states that issues of environment are a highly important part of all cultural, social and economic interactions. The all-important aspect of sustainable development maintains that, manner of production and consumption needs to be modified. This is to make sure that environmental norms are not compromised upon. Likewise, it is equally essential that there is a change in the pattern of all cultural, social and economic relationships, lest the requirements of sustainable development are unmet. ... (1) Globalization and sustainability – Review of Literature and Other Studies It would now very much be appropriate to be succinctly reviewing some literature and researches, which emphasize on the fact that sustainability is indeed a vital element in the contemporary business ethics. In the book â€Å"Business Ethics: Managing Corporate Citizenship and Sustainability in the age of Globalization† the authors Andrew Crane and Dirk Matten elaborate on the vital aspects of sustainability, corporate citizenship and globalization. The book comprehensively enumerates on business ethics, from the point of view of globalization. Using some real instances as the basis, the authors argue that the modern-day business ethics do have sustainability as their integral feature. By highlighting things such as Middle East military companies and the UK’s sector of Islamic Finance, the authors stress that present-day business ethics are strongly linked with globalization. In fact, t his book provides details of several key topics like water, climate change and social enterprise, to cite a few. Crane and Matten also speak about the necessity of being an ideal corporate citizen, as well as the pattern in which this can be achieved. (2) The work â€Å"The Oxford Handbook of Corporate Social Responsibility†, which has been penned down by Andrew Crane, Abagail McWilliams, Dirk Matten, Jeremy Moon and Donald S. Siegel, includes several essays on the crucial topic of corporate social responsibility. These essays throw light on the fact that the definition of this term (corporate social responsibility) has undergone a drastic change, on account of globalization. Corporate organizations are now entailed to aptly address several social

HRM - Journal Report Unit 9 Essay Example | Topics and Well Written Essays - 1000 words

HRM - Journal Report Unit 9 - Essay Example The factors are put into consideration before implementing any HRM strategies (Dickmann, Sparrow & Brewster, 2008). Identifying best HRM processes for the rest of the organization is not the MNC’s goal, but instead finding the best fit between the company’s overall strategy and the firm’s external environment and HRM policies. I learned that the transitional scope guide on having the HRM decisions based on international scope. Following international HRM strategy, decisions considers every employee needs in every nation where the firm operates. The issue is the ability to initiate standards fair to every employee, regardless of their location or country they operate. Additionally, transnational representation refers to the multinational compositions of the company’s executives and managers. Ideally, the MNC processes should base on transnational approach. The approach means that the multicultural understanding is into consideration, instead of trying to have the international employees fit within the domestic market scope, a more HRM holistic method get used. Thus, using a transnational approach shows that the HRM practices and policies are a significant part of the successful business as they act as mechanisms for control and coordination of the international operations. Culture is the key factor to managing HRM on the global scale. I reckon that understanding culture and also appreciating different cultures can help the HRM strategies be successful in any nation. There are different cultural dimension considered in HRM strategies. The first culture dimension is individualism-collectivism. The cultural dimension describes the individuals degree integrated into groups. MNC’s should focus on the person’s accomplishments instead of group accomplishments. Society base on cohesive groups in the collective society, thus, it is significant of focus on the group instead of the individual. Secondly, power distance

Internet commerce Essay Example | Topics and Well Written Essays - 1000 words

Internet commerce - Essay Example The orders are taken in seconds and customers want the overnight fulfilment of the order. The new concept of just-in-time ordering impacts the whole supply chain starting with the end customer through the manufactures and suppliers. Because the number of orders varies every day, there is an opportunity that one supplier might wrongly predict the demand and run out of one of the components. The lack of some part leads to the break down of the whole system. Unfortunately, most of the companies heavily advertise their products and do not realize that the component shortage leads to the loss of existing and potential customers because they are not able to satisfy the demand they had stoked. The shortage issue is especially critical for the popular products. Taking into account the example of PlayStation2 many of the potential customers were willing to buy the product but could not find it. As the result, they have switched to other brands. As the study has proved, one week delay in delivery leads to 5 percent probability of order cancellation. It is especially important for the large companies to retain customers because the struggle for market share is very intense. ... Importance of manufacturer/supplier communication In order to solve the above problems it is vital to get wired tightly with the suppliers, thus the suppliers should at least know what the manufacturer knows. For example, if the demand in the last two days has increased significantly, it is a good idea to contact the supplier and share this information. If such communication and information sharing occurs regularly, the suppliers are able to get ready for unexpected demand growth better. The close communication helps to deal with the demand decreases as well. Sometimes the surplus of product leads to even greater loss of income become these products have to be kept somewhere. Fortunately, most of the products sold through internet do not spoil over time and have extended warehouse holding. For example, if there is the surplus of MP3 players, the warehousing costs will be significantly lower compared to the holding of TV sets. At the moment, the communication between manufactures and suppliers is quite limited and suppliers are not able to handle the huge unpredictable number of orders from manufactures selling via internet. Partially, this shortage of products is the result of the poor communication - the suppliers do not get enough information from manufactures. It is easy to take a lot of orders, however, the manufacturers are slow to deal with the supply. For some reason companies are not willing to adopt new methods of managing supply and continue forecasting based on the historical principles and the judgment of the sales people. Nevertheless, the monthly planning is not useful any more and causes

The artist M.C. Escher Research Paper Example | Topics and Well Written Essays - 500 words

The artist M.C. Escher - Research Paper Example In some of his works, he created polytypes that cannot be constructed in real world and can be explained using mathematics knowledge. His study on mathematics began with George Polya’s academic paper about plane symmetry groups. What he studied inspired him to study the concept of 17 wallpapers (Math Explorer Club, 2009). By using this mathematical concept, he manage to create a periodic tilings made up of 43 colored drawings of different types of symmetry. This was the point where he started developing mathematical approach to expressions of symmetry shapes in his drawings. He was being viewed as a research mathematician during that time when he documented his findings in a book wrote about asymmetry polygons. He researched about color based division and he came up with a system of classifying combinations of shape, color and symmetrical properties (Math Explorer Club, 2009). He also developed several interlocking figures that appear to be mathematically incorrect. With the use of black and white color, he manages to develop different dimensions to make the impossible mathematics look possible. He normally combines 2 and 3 dimensional images to a single print. In his works entitled ‘reptiles’ he drew pictures where reptiles come out of tessellation, move around, and go back into 2 dimensional forms. To create certain linear perspectives, he picked a point on the drawings such that all the lines in the work will converge together at one point. In this way, he used mathematics to develop a certain perception from the audience, without using any special mathematic tool. Escher circle limit III contains tessellations that he drew with a free hand and they are mathematically correct (Abrams, 1995). In 1956, he analyzed the concept of representing infinity on 2 dimensional planes. His wood carvings circle limit I-IV shows the infinity concept. In 1959, he explained further about infinity using his construction (Abrams, 1995). The

Functional Level Strategies Assignment Example | Topics and Well Written Essays - 2500 words

Functional Level Strategies - Assignment Example Through the use of a variety of various marketing strategies, the company has navigated through all the kinds of competition that have come its way. The primary mission of the HR department in any business organization is to provide guidance, facilitation, and coordination in the unit (HRM guide 2009). It also engages in efforts to offer innovative and cost-effective human resource projects that lead to measurable outcomes whose aim is to support the strategic goals of the organization. This is achieved through recruiting, retaining, developing, and rewarding the staff which is their most prized resource. In this engagement, the human resource office provides equality of opportunity and equity at the workplace to all members of the Coca-Cola community. The future of any company depends on how well the employers of the company are treated (Storey 1999). In that aspect, the human resource department is a very vital department in the organizational setup. It is the people and not the technology or any other production factor that makes a company. The benefits that accrue to the aspect of human resource management are quite enormous. Given the fact that this is a global company with a wide range of variations in its composition of staff, then it requires great skills in harnessing the differences towards achieving unity of purpose to execute the different tasks that the company does engage in (Scribd 2008). the personnel department is charged with the responsibility of job analysis. This involves the process through which the necessary duties and skills of a specific job are determined. The objective of the department would be a job description and secondly job specification. The department thus gets the education requirements, personality issues among other things that affect the job vacancies to be filled (Allen 1994). The HR department also develops the appraisal criteria to be employed in the different jobs on offer.  

Write a comparative paper that identifies the similarities and Essay

Write a comparative paper that identifies the similarities and differences between the Crips and the Neo-Nazis - Essay Example While the Crips adopted some of the violent methods of the movement headed by Malcolm-X, it is not political in nature. So, despite its racial affiliation, the means and ends of the gang are largely anti-social. Likewise, in the film American History X, we are exposed to a dark underground cult of American society. Commonly referred to as ‘skin-heads’, the Neo-Nazis are the remnants of Hitler’s vicious Aryan supremacy movement. (Musto, 2001, p.41) It is interesting how the neo-Nazi movement came into being in America, which was totally isolated from Nazi propaganda during the Second World War. In many ways, both the Crips and the Neo-Nazis are similar in their ruthlessness. They are both identified by the lack of scruples when it comes to targeting, assaulting and eliminating perceived opposition. Blood and violence are an everyday reality for these groups. In fact the moniker ‘Monster’ was the result of Shakur’s brutal, unrelenting assault on an opponent in a street clash. The victim was punched on the face with such ferocity and repetition that his face was permanently disfigured and he went into a coma. The Neo-Nazis are not far behind in terms of readiness for violence and brutality. (Dichiara & Chabot, 2003, p.23) One area where the Neo-Nazis differ from Crips is the organization size and structure. Crips is a gang with limited members and their localities of operation are also restricted. The Neo-Nazis, on the other hand, are a widespread and ideological sub-culture. Even if their organization is not granted legitimacy by civil society, there is some form of hierarchy and structure. There are protocols to be followed and cult tenets to be adhered to. While one can debate about the veracity of their claims and the relevance of their motives, there is no lack of seriousness. The Neo-Nazis take pride in sacrificing for their cause and do not hesitate to endanger their lives for

Jose Rizal Essay Example for Free

Jose Rizal Essay It is common knowledge that Dr. Jose Rizal is the Philippine National Hero who chose to fight the battle with his quills, paved the way for our independence and died doing so. However, it has always been fascinating to learn things that weren’t discussed on classrooms and lectures, to divulge facts that make a famous character seem like just the rest of us. So here are 10 fun facts that most Filipinos might not know about Rizal. 1.Jose â€Å"Pepe† Rizal was bullied as a kid. As a kid. Rizal was too small for his age and made him a target of Pedro’s bullying, insulting Pepe in front of the other students at the school of Maestro Justiniano Cruz. Equipped with his Uncle Miguel’s teachings about the art of wrestling, Rizal challenged Pedro to a fistfight. Rizal won and became popular as he proved himself a worthy opponent. 2.Jose Rizal wrote his first poem at the age of 8. Entitled â€Å"Sa Aking Mga Kababata† [To My Fellow Youth]. And it depicts one’s fervent love for his native language and asking his own generation to embrace it like we all should. 3.Rizal was a Hyperpolyglot. He mastered 22 languages: Filipino, Ilokano, Bisayan, Subanon, Latin, Spanish, Greek, English, French, German, Arabic, Malay, Sanskrit, Hebrew, Dutch, Catalan, Japanese, Italian, Chinese, Portugese, Swedish and Russian. 4.Rizal was addressed by his European lover as the â€Å"little bad boy†. It is not a secret that Jose Rizal had his way with women. And on the series of letters that were discovered to be love messages for Rizal, a Belgian woman named Suzanne wrote : â€Å"There will never be any home in which you are so loved as that in Brussels. So, you little bad boy, hurry back.† Now, who can resist giggling on this information? 5.He was accepted as one of the few Renaissance man in the world. A man who had broad intellectual interest. He was an anthropologist, ethnologist, ophthalmologist, novelist, sociologist, educator, economist, architect, engineer, sculptor, painter, playwright, historian, journalist, farmer, dramatist, martial artist, and a cartographer, among other things. 6.Rizal liked playing the lottery. And he won one-third of the grand prize of Php 18,000.00 with ticket number 9736. He gave a portion to his father, a friend in Hong Kong and he spent the rest buying agricultural lands in Talisay. 7.Rizal jovially pinched his students who can’t answer his queries. During his exile in Dapitan, he was able to establish a school, he had 21 pupils who were never asked to pay for tuition but was required by Rizal to work for the community. 8.Rizal is believed to be the reincarnation of Jesus Christ. There is a religious sect in Calamba Laguna, â€Å"Rizalista†, used to be known as â€Å"Iglesia ng Watawat ng Lahi† [Banner of the Race Church]. They combine religion and patriotism and believe that the execution in Bagumbayan was just a phase that he had to endure to be in the presence of God. They also believe that Rizal is still alive and lives deep in the forest of Mount Makiling. 9.Rizal was rumored to be the father of Adolf Hitler. Because of his famed reputation as a Casanova, it was believed that he was involved with a beautiful woman living somewhere in the border of Germany and Austria. Funny how Filipino imagination wanders. 10.Moments before his death, Rizal was reported to remain in a tranquil state. Before his execution, Dr. Felipe Ruiz Castillo took his vital signs and was surprised to confirm that his pulse rate was normal. Rizal was indeed ready and unafraid of his fate.

Apply Bourdieus Work On Fields

Apply Bourdieus Work On Fields Cultural artefact has recently become the main study within the sociology department, due to the research sociological interest in fashion is increasing. Cultural artefact is the influence that is produced through our unawareness responses and attitudes toward the society. Hence fashion is important resource that illustrates the reflection of the current society or the era, at the same time individuals form and create their personal aspects of unique identity. Through this context, Crane (2000) who studied the social role in fashion states the fascination of the subject where one interprets their purpose about specific form of culture through clothing. In fact, appropriate appearance was the common powerful example of manifestation at point of time. Furthermore, style of clothing or fashion is the indication of the social status and gender, which strongly influences either maintaining or breaking down the symbolic boundaries. According to Bourdieu, societies reinforce their distance or differentiate themselves from other classes through tastes, which is determined and maintained by the dominant of symbolic hierarchy. Thus, taste becomes social ammunition that defines and retrains cultural objects; legitimate from the illegitimate, hence, in the lights of taste formation of fashion, this would be high fashion from the mass fashion (Bourdieu, 1995). This essay focuses on to explain Bourdieus theory of consumer taste and formation where fashion is applied strategically. Finkelstein notes that fashion is an organisation of knowledge based on restricted access to goods and services (Finkelstein, 1998:80), and that the ability to recognize the fashionable reflects an actors cultural capital. This is illustrated perfectly in the work of Joanne Entwistle and Agnà ¨s Rocamora, The Field of Fashion Materialized: A Study of London Fashion Week which has aided me greatly in exemplifying Bourdieus key concepts of the field, capital and habitus in amplifying our consumer preferences in fashion. In this essay, I will attempt to clearly define the concept of field, habitus and capital and how these concepts are used to understand the social phenomena particular to fashion. Bourdieus theory is in continuous subject of interest, which is characterised by the cultural reproduction or cultural capital. Especially, it is evaluated that his forms of capital has brought a fundamental shift through bridging Marxists distinction of class with Webers cultural status to his theory. Bourdieu has distinguished that within the competitive society, the forms of capital are classified as implements according to various activities. Hence important concept introduced by Bourdieu is that of capital, which he encompasses beyond the notion of material assets to capital that may be social, cultural or symbolic (Bourdieu 1986: cited in Navarro 2006: 16). The period from material to cultural and the symbolic forms of capital is the majority, which conceal the foundation of inequality. Furthermore, Bourdieu states that there are three crucial mechanisms in the forms of capital in class reproduction. Thus economic capital, the foundation of the structural class and based on thi s creation and standing in the invariable condition, will provide the cultural capital and social capital to convert into economic capital. Cultural capital and the means by which it is created or transferred from other forms of capital plays a central role in societal power relations, as this provides the means for a non-economic form of domination and hierarchy, as classes distinguish themselves through taste (Gaventa 2003: 6). The most important contribution and emphasis in Bourdieus capital awareness is an ability to distinguish the capital which could not be captured with only economic capital in the reproducing mechanism of social class. These forms of capital are equally significant, and can be accumulated and transferred from one arena to another (Navarro 2006: 17). Bourdieu stresses the common feature of the cultural and social capital, which is used without distinguishing them. Due to the following reasons, two types of capitals are applied strongly as the mechanism of the production, where the social justice was approved. First of all, to be able to possess these two capitals requires long-term investment; therefore people who are attempting to raise their class may experience difficulty in overcoming these obstacles. Secondly, unlike economic capital, it is difficult to qualify and for the social members to recognise the role of their capital visualisation within the social production. Therefore, the possessions of the cultural / social capital are related to the ability of generating the diversion in the social status and cultural preferences in the large community, which by all means fashion. Fashion itself states ones social class, which strongly relates to Bourdieus idea of social capitalism. fashion is treated as a cultural subject, in which most emphasis is on fashion as a badge or a means of identity. (P. Braham, 1997, p.121) However, relationship between class and fashion can be divided in two opinions, agreeing to emphasis correspondence view to disagreeing, in terms of preferences in clothing and fashion is symbolically expressed to differentiate the status of class. In addition, looking through Bourdieus concept of capital, there are two theories, which apply with the correspondence of emphasising the association between class and fashion. One focused on the relation with economic capital and fashion, the other being the cultural capital and fashion. Furthermore, the opposing views signify the connection between different characteristics other than class to fashion. Within the significance of focusing the relationship between fashion and economic capital to class and fashion, there is a common concept by Simmel known as the Trickle Down theory, which illustrates the clothing act and fashion. Simmel perceived fashion as the product, which the economic capital is the foundation of structural class. He also at the time identified the Paris fashion as the dynamic interclass mimicry and desire of many kinds. Since the lower class continuously mimic the upper class, the upper classes are in need to search for the new mode to differ from others. Thus, according to Simmel (1997), fashion can be seen faddish, however, the flow of the communication from top to bottom is considered to be persistent. Moreover, after the WWI, the aesthetics of functional ready-to-wear products were introduced; hence the opposing of the top to bottom flow became the movement of Western fashion history. Veblens conspicuous consumption model is in attention with the itemised consumption within the fashion, which is idealised with the revelation of individuals economical capital. His work on The theory of the leisure class (1899-1983) introduces the first response of conspicuous consumption as the development of criticising an idea for the Americas capital concept in profligacy. Veblens states the ones reputation is represented by the ownership and conspicuousness, which provokes jealousy and symbolises the level of wealth within the group. Furthermore, the typical variation are established in upper-class, for example, ones idleness of spending inconvenient production of time, sophisticated preferences, manners, lifestyle, and so on. All of the above examples are the necessity of time and expenses shown through the economic capital to symbolise ones ability and status. Conspicuous consumption of valuable goods is a means of reputability to the gentlemen of leisure. (Veblen, 1899/1983) Veblen argues different view on accepting the class of trend to Simmel. Thus, opposing to accepting new style in order to expose the indication of the discrimination between the lower-class to the community who aims to raise their social standing, the group of society in foundation to inherit the stabilised high status has relatively low tendency of interest in the latest fashion. These analyses has provided with the evidence of peoples motivation on accepting fashion. This leads to Bourdieus primary idea of Habitus; the text La Distinction demonstrates the manifestation of habitus. Habitus is considered as one of Bourdieus most influential concept in his studies. The concept refers to our physical action such as, habits, characteristics, and abilities that we acquire throughout our life experiences which the idea is based on the cultural capital. In addition, it can also be seen as the structure, which is produced by through our thoughts and movement. This in turn, creates our exter nal social world and structured by the social world. Therefore, habitus can be seen as the collective individuated, through the biological individual. Furthermore, habitus can be similar within groups of people; hence seen as a collective phenomenon. Habitus in fashion can be considered as style, it is depended on ones characteristic, the era of the society, and ones social status. This again is emphasised in forms of capital where, without money these types of forms will not exist. To explain the idea of habitus Bourdieu frequently uses the metaphor from the sports feel for the game. Meaning although our body and mind are constantly reminded of our surrounding, without having to consciously acknowledging it, each individuals has an embodied kind of feeling of the social positions of themselves. Habitus can also be counted as taste for the cultural items such as fashion, art, food and lifestyle. Adapting this into fashion is reasonably obvious, by observing peoples taste in fashion; others are able to identify the mode at the time and also their characteristic, as nowadays individuals use fashion products to reveal their selves. Accordingly, Bourdieu focuses on French society, where all the above cultural items are considered as social class positions. He strongly argues that the artistic sensibilities are surrounded by habitus. For example, the upper-class individuals are able to enjoy the rich culture without any limit compared to others, as they are exposed t o the culture since the young age and this becomes their lifestyle unconsciously. Whereas the working-class are too busy and have limited access to the high art, therefore, they are unaware of such lifestyle. Hence, Bourdieus saying feel for the game cannot be applied to the working-class, as they are not culturally developed and is unaware of the game. This same rule also applies in fashion, only the upper-classes are flooded with pre-shows and various kinds of information about trends. After filtering through the designer wears / brands, it trickles down to the street fashion, which then the working-class have chance to view and follow on with less price. However, the unconscious minds of the working-class have strong need to follow the fashion and tends to over spend on things they do not need, they will never be able to feel and experience same way as the upper-class, therefore their demands are higher and cannot see the bigger picture. These kinds of inequality are mistakenly b elieved that some are born with finer things in their life compare to others; therefore this is where the middle-class appears. Middle-class society; the new money are introduced to guide the working-class to the better life. Nonetheless, although the middle-class may be wealthier than the working-class, their demands in consuming goods are higher than the upper-class. Before the middle-class was created, the high demands of the working-class was not much, as they were busy with their life and had limitation with their spending from the income. However, when the new money society arrived, they were stuck in between, they hope for the high culture social position, as well as having to work hard to stabilise their lifestyle. Therefore, they are However according to Navarro Habitus is not fixed or permanent, and can be changed under unexpected situations or over a long historical period (Navarro, 2006, p.16) A third concept that is important in Bourdieus theory is the idea of fields, which are the various social and institutional arenas in which people express and reproduce their dispositions, and where they compete for the distribution of different kinds of capital (Gaventa 2003: 6). A field is a network, structure or set of relationships which may be intellectual, religious, educational, cultural, etc. (Navarro 2006: 18). People often experience power differently depending which field they are in at a given moment (Gaventa 2003: 6), so context and environment are key influences on habitus: While Bourdieu is concerned to pay attention to both struc-ture and practice, his field theory errs too much in the direction of a struc-turalist analysis that neglects to fully document the ways in which fields are reproduced through the enactments of agents in daily practice and localized set-tings (Crossley, 2004). The world we live in is divided up by various kinds of fields. A field is considered as an organised production of characteristic of the social status, which influences the social situation for the society. However, this so-called arrangement and the association with objective status are fixed in forms of capital. Nonetheless the significance of the form of capital lies within the field. In other words capital is applied to ensure the position of the agent clear in its field. Hence in the society, the predominant in terms of field is considered as the social status. The social statuses are depended on money, which also plays a major part in the form of capital. The source is able to gain its power and influence by using the capital in certain fields. Therefore, the relation between habitus, fields and capital are the transitional source. Bourdieu believe that the social world is divided into various fields within every event and subjects, and within those small communities they hold their own set of rules, understanding and forms of capital. Despite the fact that some types of fields may have something in common, Bourdieu distinguishes each type of field as being independent from others. For example, fashion has countless fields; hence, each brand has their uniqueness and there are countless fashion brands which hold relatively similar products. However, although they may have similar designs people undertake those point of view as each brands interpretation of the common. Likewise, Bourdieus idea of field lies within these type of division. Although each field holds their own sets of beliefs it is the inevitable fact that they may have something in common, and within those area some field may suffer from loosing competition with other related fields. It is inevitable cycle that goes around any type of field, for ins tance field of fashion, each generation of designers and producers are required to overturn the well-known artists who came before them. Nonetheless, this cycle continues only to be evaluated by the next new generations of avant-garde who also may believe themselves as unique and powerful, therefore this cannot be redeem in any kind of sense. It can be considered as a fact rather than a cycle, this continues competition to win and survive in each field one belongs to, this idea of cycle or fact is crucial. As Boyne (1993: 248) argues, field is a macro-structural concept, which allowed us to capture the role and socio-temporal orchestration of the event. Thus, in bringing together the field participants into one spatially and temporally bounded event, LFW renders visible, through its orchestration, wider field characteristics, such as field boundaries, positions, position taking, and habitus. This rendering of the field is the key to understanding LFW as a critical moment in the life of the field as a whole. Despite its ostensible aim to simply showcase next seasons fashionable clothing, reproduce and legitimate the field of fashion and the positions of those players within it. The positions of the agents in the field are determined by the amount and weight of the capitals they have. Field are simultaneously spaces of conflict and competition as agents compete to gain a monopoly in the species of capital that most effective in the particular field. For instance agents in the field of fashion, may use social and economic capital to gain a monopoly on theà ¢Ã¢â€š ¬Ã‚ ¦.. Bourdiu him self conceptualizes field as being more like magnetic fields. These varieties of field each have its own internal logic and regulatory principles govern the game on the field. The most important field though is the field of power. The hierarchy of the power relationship within the political field serves to structure all the other fields. Society then assembled of relatively autonomous sphere of play that cannot be collapsed under any overall social logic, like capitalism, modernity or postmodernity. The very shape and division of it becomes a central stake to the agents. Altering the distribution and relative weight of the different forms of capital within a field become ten a mount to modifying structure of the field. Therefore fields have historical dynamism about them to have merely ability that avoids the determinism of the classical structuralism. Bourdieus theory of capitals, habitus, and fields exist in many form of category in society. However, these types of theories rely on the social status, and by adapting this theory in fashion illustrates that majority of mode relies on money and upper class society. Without, upper classs experience and adventure in establishing mode, others would not have high chance in experiencing the minimum. This is shown through peoples taste in fashion. Fashion has now become key item to reveal ones character and social status. Bourdieus form of capital illustrates ones identity and their social status, habitus is considered as the unconscious mind revealing itself through style. Fields shows the division of social class. Bourdieu (1980) accounts for the tensions and contradictions that arise when people encounter and are challenged by different contexts. His theory can be used to explain how people can resist power and domination in one [field] and express complicity in another (Moncrieffe 2006: 37)

Effects of Marketing in Wilderness Tourism Promotion

Effects of Marketing in Wilderness Tourism Promotion Promoting Wilderness Tourism Literature Review Introduction Behavioural research on the study on wilderness destination is a relatively new development in the ecotourism industry. Promoting place marketing has become increasingly important within the tourist industry (Kang-Li 2008). There has been limited work done on promoting wilderness as a place of tourism. This research project aims to identify whether experiential marketing would have a greater impact than traditional marketing and branding approaches in promoting wilderness in tourism. The literature review will explore the concepts of Tourism, Wilderness, Place Marketing and Experiential Marketing, looking at past and present literature from various scholars and academics who have conducted extensive research on these subject areas. Arguments identifying gaps that exist within the literature will be presented, exploring the extent to which experiential marketing would be different and/or more effective than traditional marketing approaches. The Evolution of Tourism and it’s relationship to Wilderness In the early 19th century, the term â€Å"tourism† was used to describe the movement of people for pleasure (Smith, 1989). It is also written that a more convincing origin to present day tourism is centred on the medieval pilgrimages. There is a distinct difference between pilgrimage and tourism. One is a religious activity and the other is a secular (Theilmann 1987). However, as years have passed, there have been further attempts to define the term â€Å"tourism†. The United Nations Statistical Commission has accepted the following definition recommended by the World Tourism Organisation (WTO), stating that tourism comprises: activities where people may travel to different places and stay away from their normal surroundings for not more than a year for leisure, business or any other purpose. (World Tourism Organisation, 1993). In a similar context in the UK the definition most often used was proposed by the Tourism Society in the early 1980’s: Tourism is defined as destinations where people would travel for temporary or short-term stay away from their natural environment to live, work or engage in activities as day visits or excursions (Tourism Society, 1982) Similarly, Jafari, 1977 argues that tourism is about the study of man away from his natural habitat, where the industry responds to his needs, and there an impact is created by him and the industry on the host social-cultural, economic and physical environment. In a simplistic form the term tourism could be understood as movement of people for pleasure or work. From the evidence presented above would it can be concluded from the above definitions that tourism would seem to be: People who are away from their normal place of residence and will return back to their homes at some point in the future. Visits that are only temporary or short term, but are not longer than 12 months in duration. Inclusive of a day visit (excursion). Inclusive of absence from home on business rather than pleasure. The 1990’s increasingly saw the development of tourism in new areas. While the more traditional sightseeing tourism remains at the core of tourism around the world, there has been a significant diversification occurring, particularly within adventure tourism (Cloke and Perkins, 1998), nature-based tourism (Pearce and Wilson, 1995; Higham 1998) and events (Nicholson and Pearce, 2000). Literature shows that one particularly distinctive area of growth has been in natural area tourism (Burton 1998). This form of tourism is nature-based and primarily motivated by an interest in the environment (Burton 1998). Burton further argues that people seek refuge in nature-based tourism to escape from their day to day pressured life style. But, he writes that with the level of growth in nature-based tourism literature, has given way for individuals to misuse and overuse the terms ecotourism and natural based tourism. Creamer, 1995 adopts a framework to present a clear distinction between nature based tourism and ecotourism as seen in figure 1. This framework has been interpreted by arguing that nature-based tourism consists of all forms of tourism which occur in a natural environment and that ecotourism is one form of this type of tourism. Although they are similar there is a distinct difference (Goodwin, 1996). The experience of ecotourism goes beyond just being in a natural environment. Griffith, 1993 argues that ecotourists have distinctive perceptions and beliefs relating to their experiences. This is a far cry from the Sunday picnic or the occasional bush walker. It has been argued that ecotourism has the ability to influence the direction of a tourist’s life. This distinction is seen when they return from an ecotourism experience gaining a new outlook.(Hunter 1994) In a similar vein Ziffer, 1989: 5–8; Ceballos-Lascurain, 1996: 22 and Boo, 1990: 10, have also echoed the same principles underpinning ecotourism. Nature-based tourism has been distinguished into three main categories (Valentine, 1992: 110). Activities dependent on nature (i.e. bird-watching); activities enhanced by nature (i.e.camping); and activities where the natural setting is incidental (i.e. swimming). Adding to this framework, Duffus and Dearden (1990) defined these activities in terms of human and wildlife interaction. Similarly Goodwin, 1996: 287–288, argues that nature tourism includes the marketing of the natural elements to the tourists while enjoying the nature around them. Other arguments present ecotourism as a concept that definitions of integrated tourism giving emphasis particularly to nature conservation (Goodwin, 1996; Ceballos-Lascurain, 1996; Dowling, 1995a, b). Moreover the natural settings characterized in the definition of ecotourism were proclaimed to be similar to that of the concept of Wilderness Recreation in North America, (Boyd Butler, 1993: 11) or in other words, new name to an old activity (Wall, 1994: 4; Nelson, 1994: 248). Academic literature of wilderness exist within the discipline of tourism literature detailing about wilderness and the experiences that people have experienced during their visits. However, wilderness and the relating â€Å"sense of place† it evokes has not been investigated in-depth within the empirical research studies (Dawson, 2006). Managers of wilderness areas need to further understand and measure the relationships that tourists are developing or have already developed with the land area that they are managing. â€Å"Place† is defined as a physical location and a visitor’s subjective experience or relationship with the particular place. The concept of place has been subdivided into a variety of factors, such as place meanings, attachment, identity and dependence (Cheng et al. 2003). The term wilderness has been perceived differently by various scholars and academics. Some academics argue that wilderness is a conserved area where there is a limited presence of humans (Dawson, 2006). While others argue that it is place where people go to the wilderness for short or long hikes that last a day long, while another set of people who camp for several days using primitive means of travel and living (Chad, 2006). At one time, the earth was just a place of wild. The natural environment of wind, fire and rain was operating without the interference by any human influence. The earth was a global wilderness. Today, questions have risen on what is wilderness, how much of it needs to be preserved and should it be managed. Wilderness has achieved a reputation of being a highly valuable resource to many countries.(Stankey 1989) Wilderness has commonly been used in the context of the Bible (Nash 1974). Nash reports that the term wilderness appears in the bible nearly 300 times both in the Old and New Testaments. He continues to report that the term was used as a synonym for â€Å"desert† and â€Å"waste† with the same Hebrew or Greek root. Wilderness has been described as having had three physical characteristics. (1) virtually inhabited. (2) deserted and dry and (3) they were large areas. Human survival in the wilderness was difficult (Stankey 1989). Nash further reports that the wilderness was used to describe in the bible as a place where God’s blessings were absent; paradise and wilderness was a contract to each other. The story of the Garden of Eden stated in the Bible captures this theme explicitly. Nash writes, â€Å"The story of the Garden and it’s loss, imbedded into Western thought the idea that wilderness and paradise were both physical and spiritual opposites† The book of Genesis in the Bible reveals the early Christina idea of the relationship that transpired between man and nature. White (1967), argues that based on the qualities that were developed from the relationship between man and nature, Christianity was the most â€Å"anthropocentric† religion. Furthermore,White argues, â€Å"in great measure, God’s transcendence of nature. . . . Christianity, in absolute contrast to ancient paganism and Asia’s religions . . . not only established a dualism of man and nature, but also insisted that it is God’s will that man exploit nature for his proper ends.† This type of perspective created negative and exploitative thoughts about nature and wilderness among humans. However, it is argued that Christianity also fostered counter perspectives, which have led to our modem views from where wilderness would be have been originated (Stankey 1989). The experience of the Promised Land mentioned in the Biblical context has helped develop a tradition of going to the wilderness. Reasons for going to the wilderness have been determined to get freedom and a purification of spiritual-values. This may have possibly led to the present-day legislative definition for wilderness. Tuan (1974), writes â€Å"For the ascetics the desert was in effect at once the haunt of demons and the realm of bliss in harmony with the creaturely world.’ However, the Judeo-Christian defined wilderness as a cursed land, evil places and a place where water was not present (Dilworth 2006). Dilworth further argues in this context, the paradox of wilderness was evil, it was a necessary evil, also where you could be closer to God, a refuge and testing ground. On the other hand, the Puritan tradition wilderness was understood as a threat to survival, and the ability to survive in the wilderness would make you in favour of God. However, the Utilitarian view o f nature was cultivation and civilization instead of using the term wilderness. This was necessary as it would be a land useful in a practical sense as well as to be in favour of God (Nash 2001). Nash further argues from a Romantic and Transcendentalist era. He writes, wilderness was looked in a more positive sense. The Romantic era brought man â€Å"an enthusiasm for the strange, remote, solitary and mysterious† (Nash, 2001, p. 47). On the other hand the Transcendentalist eras, gave emphasis to the spiritual quality of the wilderness experience. This experience brought humans closer to God and the importance of material things. From the above arguments it seems evident that the definition of wilderness is very much fluid in the sense that there does not seem to be one single definition which can clearly explain the term wilderness. Sigurd Olson, in the early 20th century further expanded on the definition of wilderness – is escaping from a mans everyday difficult life and gaining freedom from â€Å"tyranny of wires, bells, schedules, and pressing responsibilities† (Olson and Backes 2001). This definition was further refined by the Wilderness Act of 1964. They defined wilderness as an undeveloped Federal land maintaining its character of the early years and the influence, without any lasting improvements or human habitation while it being a place that has generally been affects by the forces of nature. It also has an â€Å"outstanding opportunities for solitude or a primitive and unconfined type of recreation†. On the other hand culturally, it has been defined as any natural areas, to the â€Å"Urban† wilderness (Dilworth 2006). Evidently, it seems that Wilderness means different things to different people. Dilworth 2006, recently conducted a study on the meaning of wilderness based on images of the wilderness. His sample was students. The study revealed that based on the images the students viewed they defined wilderness as primarily with natural landscapes lacking human sign, particularly mountains, lakes, and forests. The questions would then arise as to what do you mean by the terms; mountains, lakes and forests? The debate would seem to be endless !! Increasingly, popular adventure recreation activities such as rock climbing, mountain-eering and remote-area trekking most often take place in the wilderness. Most often commercial packing of this type of recreation in the wilderness is coloured with fundamental irony (Eric, Linda et al. 1998). Wilderness business range from skill-building schools to eco and ethno tourism adventures (Eric, Linda et al. 1998). For example in Thailand back-pack trotting adventures (Cohen, 1989). This type of adventurous excursions and activities are positive, enjoyable experiences for participants (Arnould and Price 1993). The commercial offering of Wilderness as a tourist attraction means converting wilderness into a commodity to be marketed as a tourist attraction. Wilderness tourism requires human intervention. This would mean ensuring the wilderness is evaluated, managed, regulated and controlled (Eric, Linda et al. 1998). Therefore, the comodification of wilderness would require the intervention of a communication medium which would attract visitors of the wilderness for tourism. Creating a memorable lasting experience would be the challenge for wilderness managers and marketers. Place and city marketing has been one of the most interesting research topics which have grown in the last 20 – 30 years (Metaxas 2005). Much of the marketing literature over the years have sited on the impact that marketing has had on the global Tourism industry (Palmer and Bejou 1995; Mark and Robert 2002; Theobald 2005; Alistair 2006). Within the marketing literature, â€Å"Place Marketing† has grown rapidly among cities globally and especially in Europe who use different promotional policies to support images of their cities to gain competitive advantage (Metaxas 2005). Promoting the wilderness experience within the place marketing literature has been limited although marketing of island tourism, alpine tourism and adventure tours have developed (Tuohino). As mentioned above, comodification of wilderness is a challenge for marketers. A greater challenge would be the comodification of wilderness as a â€Å"sense of place†. The next section of the literature will seek to explore the idea of place and place marketing and it’s relevance to wilderness tourism. Place Marketing as an opportunity for Wilderness Tourism The concept of place is often related to the adjective â€Å"safe†. But there could be negative feelings also attached to that place (Tuohino). Tuan (1974) defines â€Å"topophilia† as a place which one belongs to and has a sense of belongingness. On the other hand â€Å"topofobia† (Tuan 1974) is defined as negative feelings – aversion or fear. Tuan, further argues that feelings such as fear being connected to a place will remain in the human mind as well as in the environment. Similarly, â€Å"placelessness† is defined as where the environment does not recognise place. Furthermore it does not take into consideration the meaning of places (Tuan 1974; Relph 1976). A â€Å"Sense of Place† has been one of the important concepts of human geography (Tuohino). Tuan in the 1970’s introduced this concept within the geography literature. The concept of â€Å"Sense of Place† has been determined as a social concept and as an individual value or phenomenon (Tuohino). This concept has been sited in many of the tourism literature in the recent years. To quote Tuan (1974), ‘people demonstrate their sense of place when they apply their moral and aesthetic discernment to sites and locations†. In other words â€Å"Sense of Place† is the connection that man would have with a place. Hence, it could be argued that is an important development for tourist and developers of tourism. Place marketing has become an important policy goal for most governments (Kang-Li 2008). Kotler (2002), claimed that the concept of place marketing of a city is considered as a market-oriented product. Ashworth and Voogd (1993) argue that place marketing is where the local activities of a particular location will work together to meet the customers needs. On the other hand Gold and Ward (1994) claim that place marketing is all about creating a positive and attractive image of the place. On the other hand it is argued that Place Marketing is about locality-based strategy to reimage and restructure local economies (Demaziere and Wilson 1996). Furthermore it is argued that Place Marketing is about â€Å"the strategic manipulation of image and culture clearly provides a strong basis for coalition building†(Hall and Hubbard 1996). From the arguments presented, place marketing seems somewhat similar to running a business but ensuring the required facilities, services and visions for further developments are presented. Tourism as an industry, especially cultural tourism has been fully integrated into place marketing (Stabler, 1990). Holden (2000), argues that negative impacts of tourism development can harm the local communities of a place by: misuse of resources, negative behaviour and pollution of the environment. Therefore it is important that place marketing ensures it develops cultural tourism strategies keeping in mind the external factors that can harm and hinder, while satisfying the customers (Kang-Li 2008). Wilderness managers strive to provide a quality experience to all visitors (Dvorak and Borrie 2007). This has lead to the need to incorporate a relationship aspect in the planning and management framework. These experiences are not one off transactions. These are relationships which develop over a period of time between the visitor and the setting (Borrie and Roggenbuck 2001). There is also other aspects that have an effect on the relationship / experience a visitor would have with the wilderness setting. These factors are cultural and social forces, social institutions and the lives of visitors. These factors do change and this has an effect on the wilderness experience (Dvorak and Borrie 2007). Psychology and marketing research have provided some insight in support of this wilderness relationship (Berry 1995). One key aspect to this relationship is that the visitor tends to accumulate an experience with a particular place that associates to a certain identity. Over a period of time the visitor develops a certain loyalty towards this particular area / place (Dvorak and Borrie 2007). It is argued that this relationship built over a period of time becomes something of an individuals culture, expressions and defining who he was and hopes to be. It is this relationship / experiences that managers/marketer of wilderness tourism would find as a challenge in promoting and sustaining. What means are available to marketers in promoting and sustaining this experience? The next section of this paper will argue how place marketing could be integrated into a wilderness marketing experience through the idea of experiential marketing. Marketing Wilderness Experiences The evolution of the philosophy of marketing management has moved from production concept, product concept, selling concept, marketing concept, societal marketing concept to relationship marketing concept. Traditionally marketing has viewed customers as being rational decision markers who care mainly about the features and benefits of the product and service they purchase (Schmitt 1999). An integral part of the marketing mix is the element of promotions better known as marketing communications. Marketing communications is a mode by which marketers / firms attempt to inform, persuade, incite and remind customers about their product or service they sell (Poul Houman 2001). This is one area in marketing which has evolved and changed dramatically over the last 20 – 30 years (Kevin Lane 2001). This has resulted in firms faced with the challenge of designing, implementing and evaluating their communication campaigns which are unique and competitive. In other words campaigns which create a unique customer experience (Mark and Robert 2002). Today the concept of selling experiences is spreading beyond theatres and theme parks. Pine and Gilmore, (1998) claim that experience is not an amorphous construct, but is as real an offering like any other service, product or commodity. Stage experiences occur when a company goes beyond the offering of a good and service by engaging with the customer to create a memorable event. Experiences have always been at the heart of tourism and entertainment (Tsaur, Chiu et al. 2007). For example Walt Disney and his company took the industry by storm with creative interactions with customers. At theme restaurants such as Hard Rock Cafà ©, Planet Hollywood the food is just a prop for what is known as â€Å"eatertainment†. But experiences are not just about the pure experience that a customer may encounter (Pine and Gilmore 1998). Company’s stages an experience were they could engage with customers to present it in a memorable way. Experience is everywhere. Companies have moved from the traditional â€Å"features and benefits† marketing towards customers encountering an experience (Schmitt 1999). To get a grasp of the concept of experiential marketing, Schmitt (1999) presented an argument comparing principles that underpin the traditional marketing approach and the experiential marketing approach. As discussed above (Schmitt 1999) argues that the traditional marketing is all about customers being rational decision makers who care about the feature and benefits. However, experiential marketing is viewing consumers as rational and emotional human beings concerned about experiencing a holistic consumption experience. Further (Schmitt 1999) claims that this shift has occurred due to omnipresence of information technology, the supremacy of brand and the ubiquity of communications and entertainment. This argument was echoed by (Pine and Gilmore 1998) when they claimed that leading-edge companies whether they sell to companies or consumers will be facing the competitive battlefield of â€Å"staging experiences† as presented above. Along with this trend, some companies adopted this concept of experiential marketing to gain competitive advantage such as Apple(Randall 2003), DaimlerChrysler (Tanya and Karl 2003), PG (Jack 2004) and IMG(Barry 2005). Sky, Nike and Strongbow are companies who have in recent years adopted the concept of experiential marketing. But some firms still remain sceptical (Mark 2007). Andy Bellass, of Splendid communication agency argues that experiential marketing has â€Å"come of age†. Bellass explains that it is becoming increasingly difficult to build relationships with customers when you are standing outside. Advertising is not dead, yet, until the circle of experience marketing is complete – getting people to experience the brand, agencies are standing outside (Mark 2007). The biggest problem being that the definition of experiential marketing has flaws and it lies at the roots. Marketing Director of Sledge understands experiential marketing as a â€Å"medium that is focused on creating one-to-one experiences that engage consumers in deeper and more memorable ways†. Others understand it as integrating brands to people’s life styles and adding value to create an experience with the brand rather than having any interruptions. Going further some feel that the definition is becoming broader by the day. However, in saying all this, it seems apparent that traditional communication agencies are nervous how company budgets are being reallocated in favour of experiential marketing techniques (Mark 2007). For instance, research showed that 68% of companies were spending more on experiential marketing in 2005 than they did in 2004 (Mark 2007). Based on the evidence presented, it would seem although there is scepticism, budgets being allocated to experiential marketing techniques means that there is some form of success in this concept in practice. It has been acknowledged that customers are driven emotionally and rationally (Schmitt 1999). People want products and services that render a certain experience. Tourism has been a pioneer example of the experience economy (Quan and Wang 2004). The nature of the travel and tourism product is intangible. What does a consumer expect or get when they visit a tourist location? These experiences are actual. How would companies promote these locations/places? Place marketing has seen it’s relationships to experiential marketing. Echoing on what has already being discussed, experience comes from direct interaction/observation in an event. The core of experiential marketing is about creating an experience for the customer. Accordingly, the experience marketing trends of â€Å"experiences, cultural marketing and ecological landscape† seems to have become the core for this concept (Kang-Li 2008). Based on this, Kang claims that these factors can evoke a consumers motivation and feelings of certain meaningful attachments, while these features and styles need to be preserved and enhanced. So far the review has demonstrated the relationship that experience marketing has had / have with tourism and place marketing. However, there seems to be a gap in the tourism literature on how this concept could be used to promote wilderness in tourism? Ability to creating that â€Å"Sense of Place† and relationship with the wilderness, seems to be limited. Empirical studies have been done on what are the key drivers that motivate people to visit major wilderness areas. However, further research needs to be done on promotional strategies for creating that wilderness tourism marketing experience (Mabunda) Over the years, psychologists and market researchers have attempted to develop techniques and methodologies to explore customer experience (2006). Understanding consumer attitudes and behaviour have not always been easy for marketing researchers (Athinodoros and Ronald 2002). Psychologists view attitudes as a two step process : an antecedent stimulus followed by an evaluative reaction.(Adel 2003) In their paper (Pine and Gilmore 1998), argue the importance of economic progress. They convey their thoughts by way of the following figure. Their thinking on this topic of Experience Economy argues that whether companies are selling to individual customers or organisations, they will find that the next competitive challenge is â€Å"Stage Experiences†. How does â€Å"stage experiences† influence the promotion of wilderness in tourism? Does it create a greater impact on marketing of wilderness in tourism? Summary The aim of the research project is to evaluate if experiential marketing would have a great impact than tradition marketing and branding approaches in promoting wilderness as a tourist destination. The literature review provided a rationale for this main aim, whereby the outcome included in the review illustrated the need for further research in the area of wilderness in tourism marketing. The first section of the literature review focus on the evolution of tourism. The review demonstrated that there is a high level of evidence on defining the term tourism. However, it was evident that the term â€Å"tourism† in its simplest form was understood as people moving to different places for the purpose of pleasure or work. It was noted that in the 1990’s tourism evolved to a high level of definition. Evidence was presented that tourism diversified into adventure tourism, nature based tourism and events. Through the years it was noted that nature based tourism has grown extensively within the tourism literature. Nature based tourism was understood as being primarily motivated by the interest in the environment (Burton, 1998) It was further argued that the Nature Based Tourisms and eco tourism although similar in nature had a distinctive difference. Although it was argued that ecotourism was some form of nature based tourism. (Goodwin, 1996) Much of the literature demonstrated that visitors of natural environments(ecotourism) would gain a new perspective or experience. (Hunter 1994, Ziffer, 1989: 5–8; Ceballos-Lascurain, 1996: 22 and Boo, 1990: 10) Moreover the literature review provided evidence to show that ecotourism was proclaimed to similar to that of the concept of Wilderness Recreation in North America. (Boyd Butler, 1993: 11) In stating these factors a gap in the literature demonstrated that little empirical studies were done on wilderness and the relating â€Å"sense of place†. Literature review then moved on to explore the concept of wilderness. Literature revealed that the term Wilderness was originated initially in the context of the bible. (Nash 1974) The term wilderness evolved from the eras of Christianity, (Nash 1974), to Judeo-Christian (Dilworth 2006), to Puritan tradition, to Utilitarian view, to Romantic and Transcendentalist. (Nash 2001). It was evident that none of the definitions were complimentary to each other. The conclusion gained from the evidence presented was that there was no single definition for wilderness as it meant different things to different people. A recent study proved this thinking. A study on images of wilderness revealed that the sample of students understood wilderness as natural landscapes lacking human sign, particularly mountains, lakes, and forests. The question was then raised, what are mountains, lakes and forests? This debate seems to be endless! Next the literature revealed that popular adventure activities often took place in the wilderness. Evidence proved that visitors on these adventurous excursions and activities always have a positive and enjoyable experience. (Arnould and Price 1993) It was noted that making these activities to commercial packages needed a carefully thought of marketing campaign as wilderness tourism has a human intervention. The greatest challenge all marketers of Wilderness would experience is the ability to comodify the idea of wilderness in tourism to ensure a memorable lasting experience. To explore the idea of comodification of wilderness experience, it was prudent to first understand the concept of marketing and its evolution. The next section of this literature review demonstrated this aspect of the subject area. Place marketing needs to be included. It was understood that traditionally marketing was viewed as customers being rational decision makers. They mainly cared about features and benefits of a product or service they purchased. It has been noted that the promotional element better known as marketing communications has played a major role in this conversion of features to benefit thinking. However it was presented that this element has had a rapid evolution over the years. (Kevin Lane 2001). The focus has been to develop marketing communication campaigns that would create a unique customer experience. (Mark and Robert 2002) The idea of Experience Economy was introduced in the last decade by (Pine and Gilmore 1998). They argue that this experience economy will find out that the next challenge is Stage Experience – where the company goes beyond customer’s expectations by ensuring the customers engages with the product or the service to experience something of a memorable event. This type of experience was pioneered within the tourism and entertainment industry. An example was Disney World. (Tsaur, Chiu et al. 2007) Furthermore the paper pr

The Fiscal Rescript Of Umar II :: Islam Religion Essays

The Fiscal Rescript Of `Umar II From `Umar b. `Abd al `Azà ®z, Commander of the Faithful, to the governors: Verily God sent Muhammad "with the Guidance and the Religion of Truth that He should make it supreme over every form of religion, rage the associators of gods with God as they may." [Koran, 9:34] And verily the religion of God wherewith He sent Muhammad is His Book which He sent down upon him, that God should be obeyed therein and that His command should be followed and what He has forbidden be avoided, and that His limits should be upheld and His ordinances observed, that what He has made unlawful should be prohibited, and that His right should be confessed and that men should be ruled by what He has revealed therein. Wherefore whoso follows the guidance of God is guided aright, and whoso turns away from it "he hath erred from the even way." [Koran 2:108] And verity of obedience to God, as He has revealed in His Book, is that all men everywhere should be summoned to Islam and that the gate of emigration should be opened to all the people of Islam, that the alms and fifths should be applied according to the decree of God and His ordinances, and that men should seek their livelihood with their own possessions on land and sea, being neither hindered nor withheld. As for Islam, verily God sent Muhammad to all men everywhere, as He hath said: "And we have not sent thee save universally to men as a messenger of good tidings and of warning." [Koran 34:28] And He hath said: "O ye people, verily I am the Messenger of God to you all." [Koran 7:157] And God, blessed and exalted is He, hath said in that wherewith He commands the Believers in regard to the associators: Then if they repent and observe the prayers and pay the zakà ¢t, they are your brethren in the Faith." [Koran 9:11] This is His decree and law; to follow it is obedience to God, to depart from it is rebellion. Wherefore summon to Islam and command thereto, for God hath said: "And who is better of speech that he who summons to God, and doeth good, and saith,`I am indeed one of the Muslims.'" [Koran 41:32] Wherefore, whosoever accepts Islam, whether Christian or Jew or Magian, of those who are

Nature of the Mind Essay -- Poetry

William Blake, a poet that strongly believed in the power of mind, once wrote, "if we see with imagination, we see all things in the infinite." The Romantic poets use their imagination when gazing at nature, and therefore see and feel the infinite through their poetry. William Wordsworth expresses the serene beauty that nature possesses and its calming effects on the mind. Samuel Taylor Coleridge, one of the poetic geniuses of the age, uses nature and his imagination to create surreal atmospheres. Another Romantic poet, by the name of Percy Bysshe Shelley, shows great longing for the freedom that nature possesses and the freeing effect it has on him. These poets of the Romantic period look at nature from a higher consciousness called the imagination. William Wordsworth, through many of his poems, expresses the serene beauty contained in nature and its tranquilizing effects on human thoughts. In "Lines Composed a Few Miles from Tintern Abbey", the speaker looks "on nature...to chasten and subdue...the mind" and bring peace to his thoughts. Looking deeply into nature brings the feelings of sublime contentment and new feelings of inspiration that one cannot find in any alternate surrounding. In Wordsworth's "I Wandered Lonely as a Cloud," the speaker, when "in vacant or in pensive mood," recalls a memory of a past picturesque outdoor scene that "is the bliss of [his] solitude." His mind's pencil edges a lasting portrait of a scene in nature and the emotions of its beauty in the speaker's mind. The "dancing daffodils" will stay with the speaker even when the original drawing has faded. Another poem, "Composed upon Westminster Bridge," expresses the lulling atmosphere of the early morning and its encompassing calm a... ...s are "profuse strains of unpremeditated art," singing exactly what it feels, without restraint. Percy Shelley imagines these feelings of freedom and artless beauty in nature's creations that without imagination would never be conceived. Through poetry, the Romantics, Wordsworth, Coleridge and Shelley, make many connections between the human mind and its natural surroundings by way of imagination. William Wordsworth emphasizes nature's soothing powers on the mind and its short term and long term effects. Shelley, on the other hand, expresses the boundless life of nature and its ability of uninhibited expression. Samuel Coleridge, the true believer in the mind's versatility, focuses on the flexibility of one's imagination in the presence of nature. Because of these poets and their poetry, the rest of the world is tempted to take a step into the imagination. Nature of the Mind Essay -- Poetry William Blake, a poet that strongly believed in the power of mind, once wrote, "if we see with imagination, we see all things in the infinite." The Romantic poets use their imagination when gazing at nature, and therefore see and feel the infinite through their poetry. William Wordsworth expresses the serene beauty that nature possesses and its calming effects on the mind. Samuel Taylor Coleridge, one of the poetic geniuses of the age, uses nature and his imagination to create surreal atmospheres. Another Romantic poet, by the name of Percy Bysshe Shelley, shows great longing for the freedom that nature possesses and the freeing effect it has on him. These poets of the Romantic period look at nature from a higher consciousness called the imagination. William Wordsworth, through many of his poems, expresses the serene beauty contained in nature and its tranquilizing effects on human thoughts. In "Lines Composed a Few Miles from Tintern Abbey", the speaker looks "on nature...to chasten and subdue...the mind" and bring peace to his thoughts. Looking deeply into nature brings the feelings of sublime contentment and new feelings of inspiration that one cannot find in any alternate surrounding. In Wordsworth's "I Wandered Lonely as a Cloud," the speaker, when "in vacant or in pensive mood," recalls a memory of a past picturesque outdoor scene that "is the bliss of [his] solitude." His mind's pencil edges a lasting portrait of a scene in nature and the emotions of its beauty in the speaker's mind. The "dancing daffodils" will stay with the speaker even when the original drawing has faded. Another poem, "Composed upon Westminster Bridge," expresses the lulling atmosphere of the early morning and its encompassing calm a... ...s are "profuse strains of unpremeditated art," singing exactly what it feels, without restraint. Percy Shelley imagines these feelings of freedom and artless beauty in nature's creations that without imagination would never be conceived. Through poetry, the Romantics, Wordsworth, Coleridge and Shelley, make many connections between the human mind and its natural surroundings by way of imagination. William Wordsworth emphasizes nature's soothing powers on the mind and its short term and long term effects. Shelley, on the other hand, expresses the boundless life of nature and its ability of uninhibited expression. Samuel Coleridge, the true believer in the mind's versatility, focuses on the flexibility of one's imagination in the presence of nature. Because of these poets and their poetry, the rest of the world is tempted to take a step into the imagination.